![]() ![]() When users click the “follow” button, they will become your LinkedIn page followers and receive updates from you. #3 Add a LinkedIn Follow Button to Your Web Page, Blog, and Newsletter ![]() Have professional profiles on Facebook, Twitter, or Instagram? Wonderful! That is another great option to invite your friends and connections to follow your LinkedIn page. Start following them and probably they will follow you back. In addition to staff members, a lot of your clients and business partners have a LinkedIn profile and might be interested in following you as well. Image courtesy of Teleperformance #2 Convert Customers Into Followers And if you have the fortune to have employees who are active in group discussions on LinkedIn, they can benefit you by getting more eyes on your content and creating valuable audiences for your business. Once they are listed as employees of your firm, they will automatically start following you. First of all, ask your employees to join LinkedIn (if they have not already done so) and encourage them to specify their current workplace. How to increase LinkedIn followers? A decent amount of followers not only increases your “views” potential but also creates a positive image and representation of your company. Now, when you are done with your LinkedIn page appearance and SEO-friendliness, let's start attracting followers. Image courtesy of Schneider Cisco LinkedIn Business Page Essentials Tell people what problems you solve and what makes your service unique. Pay attention to correct spelling and avoid the overuse of acronyms. Select the right keywords to accurately demonstrate what you're dealing with. #3 Create an Informative DescriptionĪn appropriate company page description provides a clear image of your business and products or services you’re selling and thus increases your chances to be found by clients. LinkedIn standard logo size (recommended): 300 x 300 pixels LinkedIn banner size/Cover Image (recommended): 1536 x 768 pixels Consider the following LinkedIn company profile picture sizes in 2023: Make sure to prepare high-quality images. Before you get started visually polishing your company page, ensure that your images are sized and formatted properly. Including your company logo and background, a photo is an important step on the way to bringing your LinkedIn page to life. #2 Take Care of Your Company Profile Picture and Background Photo Is this all you need to know about how to grow LinkedIn followers? No. ![]() This, as a part of LinkedIn marketing, would also contribute to finding your LinkedIn page by customers. To achieve better visibility in search, add up to 20 specialties in the “Specialties” section. And don’t forget to explore the profiles of your competitors and colleagues to analyze the content and keywords they use. Try to use the target keyword phrases in the first two paragraphs of your description but don’t overuse them too often - it’s just useless. That is why you will need to include relevant keywords in your company page description and your posts. With that said, it works almost the same way as Google, Yahoo, or Bing. Linkedin is a business-oriented social media and search engine. What should you know before starting filling out your profile? LinkedIn Company Page Optimization #1 Improve the Visibility of Your Company ProfileĪ company page is like a mini-website for your business, but as it is located on LinkedIn, it must be easier for LinkedIn members to find it. We'll share certain techniques you must master to promote your products or services better. You'll learn how to get followers on LinkedIn and create a company page. If you want to use LinkedIn for business effectively and get more followers, just keep reading this article. In spite of its rapid development, most LinkedIn users don’t realize its power and therefore miss an opportunity to grow their brand and business faster. Two new members join LinkedIn every second. LinkedIn is the largest social media business network in the world that connects professionals from nearly 200 countries to increase their productivity and help them reach success. How to Get More Followers on Linkedin Business Page ![]()
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